College Catalog
MKT Marketing and Retailing
Courses are listed by course discipline prefix, number, course title, credit hours, and, in parentheses, the number of lecture, laboratory and/or work experience/clinical hours, and the semester the course is offered. Local and state prerequisites and corequisites are identified by superscript L for localL and S for stateS. The symbol “AND” indicates the course will be offered “As Needs Demand.”
UGETC represents the Universal General Education Transfer Component as described in the Comprehensive Articulation Agreement (CAA).
| Prefix | Number | Title | Hours | Semester |
|---|---|---|---|---|
| MKT | 120 | Principles of Marketing | 3 (3-0) | Fall, Spring |
Prerequisite: ENG-002L or BSP-4002L
Corequisite: None
This course introduces principles and problems of marketing goods and services. Topics include promotion, placement, and pricing strategies for products. Upon completion, students should be able to apply marketing principles in organizational decision making.(2015 FA)
| Prefix | Number | Title | Hours | Semester |
|---|---|---|---|---|
| MKT | 223 | Customer Service | 3 (3-0) | Fall |
Prerequisite: None
Corequisite: None
This course stresses the importance of customer relations in the business world. Emphasis is placed on learning how to respond to complex customer requirements and to efficiently handle stressful situations. Upon completion, students should be able to demonstrate the ability to handle customer relations.(1997 SU)