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Free Small Business Center Seminars Begin in Soon

Cafe owner holding a tray in his cafe.Fantastic learning opportunities for small business owners abound this February and March. The Sandhills Community College Small Business Center aims to increase the number and success rate of viable small businesses by providing high quality, readily accessible assistance to prospective and existing small business owners leading to job creation and retention.

Small Business Development Series

“Finance Your Business” is for small business start-ups and owners challenged by financing. Learn how to attract investors or get a loan and what information is needed in the process. Participants will learn how to determine how their business will pay back a loan. Explore the advantages and disadvantages of different types of funding sources and how to choose the right one.

“Finance Your Business” will be held on Tuesday, Feb. 1 from 6-8 p.m.

In “Keeping Records – Bookkeeping Basics,” participants will gain a working knowledge of how to properly record small business financial transactions. Discover the three most important financial reports. Learn how to use these reports to make the best-informed business decisions.

“Keeping Records – Bookkeeping Basics” will be held on Tuesday, Feb. 8 from 6-8 p.m.

In “Introduction to Marketing,” students will get an overview of small business marketing principles and applications. Develop a focused and effective marketing plan to help comprehend strategic marketing and consumer behavior. Understand the concept and framework of a marketing strategy. Identify how consumers think, act and engage. Participants will discover actionable, relevant, and sustainable marketing tactics to attract and retain customers.

“Introduction to Marketing” will be held on Tuesday, Feb. 15 from 6-8 p.m.

“Selling Made Simple – Identify Your Customer” is for entrepreneurs and small business owners. Participants will learn how to identify and sell to their customers by developing your whole product and whole customer. Understand the concept and framework of the customer and the product and identify how consumers make decisions based on perceptions and experience. Apply behavioral constructs to persuasive messages and the value-add to the consumer.

“Selling Made Simple – Identify Your Customer” will be held on Tuesday, Feb. 22 from 6-8 p.m.

In “Business Tax Essentials,” attendees will learn the basic requirements to help NC small business owners understand the laws and obligations necessary to be tax compliant. Learn about filing and administrative requirements. Learn the basics of NC sales and use tax law and withholding tax law. Review step-by-step directions for completing sales tax and withholding returns, and directions for filing and paying online.

“Business Tax Essentials” will be held on Tuesday, March 1 from 6-8 p.m.

“Establishing a Legal Business Structure for Sole Proprietors and LLCs” is for those ready to legally form a small business structure. Learn how to find and navigate online business start-up resources. Learn the process and forms required to legally establish yourself as a sole proprietor or LLC. Understand LLC annual reporting requirements and procedures. Successfully navigate common online resources necessary to manage your LLC.

Held on Wednesday, March 2 from 6-8 p.m., “Establishing a Legal Business Structure for Sole Proprietors and LLC” will be held on Wednesday, March 2 from 6-8 p.m.

Logo, Brand and Google

In “Developing Your Logo,” participants will create the visual anchor of their small business brand and develop the basis for a new logo. Join this creative exercise to uncover the name, images and visual cues that best represent the business you desire to communicate. Students will discover their brand identity and how to visually express it.

“Developing Your Logo” will be held on Monday, Feb. 21 from 6-8 p.m.

In “Building Your Brand with Intent” participants will learn the importance of defined communication channels and how the brand elements—logo, collateral, and consumer touch points—all play a role in their company’s communication and its bottom line. Participants should bring samples of any current material—website, social media posts, brochure, business cards, etc. If participants don’t have these yet, they should come anyway. Participants should also bring a notebook.

“Building Your Brand with Intent” will be held on Monday, Feb. 28 from 6-8 p.m.

In “Google-My-Business” participants will obtain greater find-ability where your hyper-local target audience is searching via a Google-My-Business listing with regular content sharing for organic search returns, maps and images in your hyper-local region. Learn how to bring their business to the top of the heap in your service category for Google. Understand how to make it as easier for potential clients to find you rather than to find your competition.

“Google-My-Business” will be held on Monday, March 7 from 6-8 p.m.

Business Development Webinar Series

In “Dynamite Marketing for Small Businesses” participants will learn 35 ways to grab new customers in a tight economy. Discover how to choose effective social media. Learn to network quickly and easily in a keep-your-distance marketplace.

“Dynamite Marketing for Small Businesses” will be held on Thursday, Feb. 3 from 6:30-7:30 p.m.

In “Financing Your Small Business” participants will learn how to fund a start-up. If you have a great idea the money is out there somewhere; discover a rainbow of choices. How to find the funds to create your business. Where can you invest time and energy instead of money?

“Financing Your Small Business” will be held on Thursday, Feb. 10 from 6:30-7:30 p.m.

In “Create Your Business Plan,” participants will learn to turn their small business ideas into a solid plan for financing and long-term success.  Learn simple, easy-to-follow steps for creating a business plan that fits your business.  Which sections of the plan must be done in specific ways? Learn what bankers focus upon.

“Create Your Business Plan” will be held on Thursday, Feb. 17 from 6:30-7:30 p.m.


To register online, visit our website at For more information, or to place your name on a waiting list for webinars that are full, or to sign up for e-mail alerts, please email Teresa Reynolds at Check this website regularly Additional offerings may be added as the semester continues based on need and circumstances.

Spring Semester

Sandhills is offering free tuition for all for the second 8-week session of curriculum classes which begin on March 14. Classes will be offered in-person, online, and in hybrid class formats, take only eight weeks to complete, and award full college credits. See www.sandhills/eight for all information.

Continuing Education classes begin throughout the semester.

CCP Classes for High School Students

Local high school students can take classes at SCC when a junior and senior. Those successfully completing four CCP classes qualify for the Sandhills Promise. This program offers two full years of classes immediately following high school graduation at no cost. For all information, go to:

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