Free webinars to help you start, run, and market your small business begin this February. The Sandhills Community College Small Business Center aims to increase the number and success rate of viable small businesses by providing high quality, readily accessible assistance to prospective and existing small business owners leading to job creation and retention. All spring semester classes will be delivered online as webinars.
Small Business Development Series
In “Bookkeeping Basics” students will gain a working knowledge of how to properly record small business financial transactions. Discover the three most important financial reports. Learn how to use these reports to make the best-informed business decisions.
“Bookkeeping Basics” will be held on Tuesday, Feb. 2 from 6-8 p.m.
In “Intro to Marketing” students will get a crash course in modern small business marketing, influence and persuasion tactics. Learn how to make your marketing campaigns relevant, remarkable and memorable. Develop a focused and effective plan to help comprehend strategic marketing, the marketing mix and consumer behavior. Discover actionable, relevant and sustainable marketing tactics to attract and retain customers.
“Intro to Marketing” will be held on Feb. 9 from 6-8 p.m.
In “Create a Winning Business Plan,” students will learn to turn their small business ideas into a solid plan for financing and long-term success. Explore the important components of a business plan. Learn how marketing, operations and finance are interrelated. Discover how a business plan is used by potential lenders, the dos and don’ts, and steps for making the process easy.
“Create a Winning Business Plan” will be held on Tuesday, Feb. 16 from 6-8 p.m.
In “Selling Made Simple – Identify Your Customer” students will learn how to create an effective small business sales strategy. Students will discover what customers expect of their products, how they use them, and how the product improves their quality of life. Learn how an effective sales strategy matches the customer’s behavior, the barriers to purchase, and the benefits of the product. Learn to use the 360° Product and the 360° Customer frameworks to design and launch a sales strategy.
“Selling Made Simple – Identify Your Customer” will be held on Tuesday, Feb. 23 from 6-8 p.m.
In this two-part series, “QuickBooks I,” attendees will be introduced to the cloud-based software QuickBooks Online. Students will discover ways this popular online software can help small business owners save time, simplify bookkeeping, and avoid costly errors. Learn account setup and how to track business income and expenses.
“QuickBooks I” will be held on Wednesday, Feb. 3 from 6-8 p.m.
In “QuickBooks Online II,” students will learn more about using the cloud-based software QuickBooks Online. Discover advanced topics on managing accounts receivable and accounts payable. Learn to reconcile small business bank accounts, manage inventory, and create financial reports.
“QuickBooks Online II” will be held on Wednesday, Feb. 10 from 6-8 p.m.
Business Development with Mike Collins
In “Financing Your Small Business” find out answers to questions including, how will you fund your start-up? If you have a great idea the money is out there somewhere; discover a rainbow of choices. How to find the funds to create your business. Where can you invest time and energy instead of money?
“Financing Your Small Business” will be held on Thursday, Feb. 4 from 6-7 p.m.
In “Create Your Business Plan,” learn simple, easy-to-follow steps for creating a business plan that fits your business. This class will be held on Thursday, Feb. 11 from 6-7 p.m.
Consider This Series with Brian Sykes
“Consider This – Guiding Principles for Developing a Strategic Marketing Plan” will provide an overview of what small business owners need to consider when developing a Strategic Marketing Plan. Take a 5-mile high view and a dig down into a few details that show the “how” process for developing your marketing framework. Discover what is crucial and how to address the steps necessary to provide a working structure. Downloadable forms will be provided (PDFs) as a DIY template walk through for constructing your own marketing plan.
“Consider This – Guiding Principles for Developing a Strategic Marketing Plan” will be held on Thursday, Feb. 18 from 6-8 p.m.
“Consider This – Defining Your Branding: Voice, Visuals and Messaging” is an introduction in branding that will provide an overview of what to address when defining your branding. Students will discover how to present and develop brand for consistency with all consumer touch points to include everywhere their target audience will come into contact with their business. Downloadable forms will be provided (PDFs) as a DIY template walk through for constructing your own branding guidelines, encompassing voice, visuals and your core messaging.
“Consider This – Defining Your Branding: Voice, Visuals and Messaging” will be held on Thursday, Feb. 25 from 6-8 p.m.
To register online, visit our website at sandhills.edu/sbc. For more information, or to place your name on a waiting list for webinars that are full, or to sign up for E-mail alerts, please email Teresa Reynolds at
email@example.com. Check this website regularly bit.ly/2H5VfAv. Additional offerings may be added as the semester continues based on need and circumstances