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Free Small Business Center Online Webinars Begin Soon

Student participating in a webinar, bookshelves behind him.Free webinars in marketing, sales, business, and nonprofit management training start this October. The Sandhills Community College Small Business Center aims to increase the number and success rate of viable small businesses by providing high quality, readily accessible assistance to prospective and existing small business owners leading to job creation and retention. All fall semester classes will be delivered online as webinars.

Small Business Development Series

In “Intro to Marketing” students will get a crash course in modern small business marketing, influence, and persuasion tactics. Participants will learn how to make your marketing campaigns relevant, remarkable, and memorable. They’ll develop a focused and effective plan to help comprehend strategic marketing, the marketing mix, and consumer behavior. Discover actionable, relevant, and sustainable marketing tactics to attract and retain customers.

“Intro to Marketing” will be held on Wednesday, Oct. 7 from 6-8 p.m.

Participants will be taught how to create an effective small business sales strategy in “Selling Made Simple – Identify Your Customer.” Students will discover what customers expect of their products, how they use them, and how the product improves their quality of life (it may not the way they intended). Learn how an effective sales strategy matches the customer’s behavior, the barriers to purchase, and the benefits of the product. Learn to use the 360° Product and the 360° Customer frameworks to design and launch a sales strategy.

“Selling Made Simple – Identify Your Customer” will be held on Wednesday, Oct. 14 from 6-8 p.m.

Small Business Management Series

In “21st Century Small Business Management,” participants will focus on successful business management styles and tactics that produce the best results. Students will be taught business strategies to plan on purpose and to plan with a purpose, and how to handle an information avalanche.

“21st Century Small Business Management” will be held on Wednesday, Oct. 7 from 2-4 p.m.

Participants will broaden their management skills in today’s ever-changing world of operating a small business in “21st Century Small Business Management 102.” Business owners will learn to motivate themselves to set priorities, make decisions, and communicate clearly to their customers and followers. Learn practical information that allows for efficient and effective business management.

“21st Century Small Business Management” will be held on Wednesday, Oct. 14 from 2-4 p.m.

“How Small Business Owners Deal with Unacceptable Workplace Behavior” is for those who experience inappropriate behavior in their businesses. Discover tips on handling challenges with your customers, clients, or business associates. Participants will learn how to handle conflict resolution and unacceptable behavior in your business.

“How Small Business Owners Deal with Unacceptable Workplace Behavior” will be held on Wednesday, Oct. 21 from 2-4 p.m.

In “How Small Businesses Owners Deal with Constant Change,” students will learn to recognize and embrace change and make it work for your small business. Discover productive tools for thinking outside the box to stay ahead of the competition.

“How Small Business Owners Deal with Constant Change” will be held on Wednesday, Oct. 28 from 2-4 p.m.


“Establishing a Nonprofit” is for anyone interested in starting a nonprofit organization. Learn steps necessary to properly establish a nonprofit organization in North Carolina and the steps to get it recognized as an exempt organization by the IRS. Participants will discover the importance of the board of directors and how to identify funding sources before the organization is established.

“Establishing a Nonprofit” will be held on Tuesday, Oct. 6 from 6-8 p.m.

Students will establish why they need a board and how to select your nonprofit board of directors in “Selecting Your Nonprofit Board of Directors.” How many people should be on my nonprofit board? Should the board divide into committees? How often should the board meet? Students will get their questions answered regarding how to initiate, implement and sustain their board of directors, as well as learn how to properly call and conduct a board meeting.
“Selecting Your Nonprofit Board of Directors” will be held on Thursday, Oct. 13 from 6-8 p.m.

Business Basics

In this Business Basics webinar series, each webinar will be offered twice. Participants only need to sign up for one timeslot, either 7 p.m. or 2 p.m. the next day.

Participants will learn the basics of small business start-up in “ABCs of Starting a Small Business in Today’s Crazy Economy.” Starting a business now may be easier than it has ever been. Topics covered will include licensing, hiring good people, low-cost advertising, creating a quick business plan, and where money will come from.

“ABCs of Starting a Small Business in Today’s Crazy Economy” will be held on Monday, Oct. 5 from 7-8 p.m. and Tuesday, Oct. 6 from 2-3 p.m.

In today’s wild, wild west marketplace a business plan is more important than ever. “Create a Winning Business Plan” will focus on the quickest, easiest way to create a simple business plan, how to create a full-length plan that can guide business, which parts of the plan must be done in specific ways, which parts bankers focus on, how to create the important marketing segment, and what the plan should look like.

“Create a Winning Business Plan” will be held on Monday, Oct. 12 from 7-8 p.m. and Tuesday, Oct. 13 from 2-3 p.m.

Successful business owners know that marketing is the most important part of any business. Even in today’s challenging marketplace, it has never been as easy or economical to do effective, profitable marketing. In “Dynamite Marketing on a Firecracker Budget,” participants will learn 35 new ways to grab new customers in a tight economy, how to choose effective social media, how to network quickly & easily in a keep-your-distance marketplace, the top 5 marketing tools every business needs, and how to get inexpensive creative assistance.

“Dynamite Marketing on a Firecracker Budget” will be held on Monday, Oct. 19 from 7-8 p.m. and Tuesday, Oct. 20 from 2-3 p.m.

Starting and running a small business is a challenge and getting it all done can feel impossible. “Getting it All Done: Time Management for Small Business Owners” will show participants how to find an extra hour a day, plan on purpose and plan with purpose, deal with difficult people, set and track priorities, and getting tasks done, and going home on time.

“Getting it All Done: Time Management for Small Business Owners” will be held on Monday, Oct. 26 from 7-8 p.m. and Tuesday, Oct. 27 from 2-3 p.m.


To register online, visit our website at For more information, or to place your name on a waiting list for webinars that are full, or to sign up for E-mail alerts, please email Teresa Reynolds at Check this website regularly Additional offerings may be added as the semester continues based on need and circumstances.

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