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Free SCC Small Business Center Seminars in March

Business owner poses for a photo in her shop.The Sandhills Community College Small Business Center aims to increase the number and success rate of viable small businesses by providing high quality, readily accessible assistance to prospective and existing small business owners leading to job creation and retention. The seminars are free.

Small Business Development Series

A business plan is an important tool for a small business owner. Students will learn how to turn their ideas into a solid plan for financing and long-term success. “Create a Winning Business Plan” presents the important components of a business and helps lay a foundation for a winning plan. Find out how marketing, operations, and finance are interrelated. Participants will discover how a business plan is used by potential lenders, the dos and don’ts, and steps for making the process easy.

“Create a Winning Business Plan” will be held on Wednesday, March 4 from 6-9 p.m.

During this intense marketing session, small business owners will get a crash course in modern marketing, influence and persuasion tactics. The new marketing strategy will differentiate participants from the noise and nonsense that compete for their customer’s time and money. In “Intro to Marketing,” participants will take home actionable, relevant and sustainable marketing tactics that will attract and retain customers.

“Intro to Marketing” will be held on Wednesday, March 11 from 6-9 p.m.

Customers often use products in a way that is best for them and not the way you intended. In “Selling Made Simple: IdentifyYour Customers,” students will learn what customers expect of their products, how they use them, and how the product improves their quality of life. An effective sales strategy matches the customer’s behavior, the barriers to purchase and the benefits of the product. Business owners will use the 360° Product and the 360° Customer frameworks to design and launch a sales strategy.

“Selling Made Simple: Identify Your Customers” will be held on Wednesday, March 18 from 6-9 p.m.

Small Business Management Series

Students will learn to focus on high-payoff activities, eliminate time-wasting behavior, and bypass procrastination when managing their small business in “Time Management for Small Business Owners.”

“Time Management for Small Business Owners” will be held on Wednesday, March 4 from 1:30-4:30 p.m.

Today’s small business owner works in the most challenging workplace ever. Business owners must be able to motivate themselves to set priorities, make decisions, and communicate clearly. Participants will learn practical information that allows entrepreneurs to manage their business more efficiently and effectively in “21st Century Management for Small Businesses.”

“21st Century Management for Small Businesses” will be held on Wednesday, March 11 from 1:30-4:30 p.m.

In “How Small Business Owners Deal with Unacceptable Workplace Behavior,” small business owners will learn how to handle conflict resolution and unacceptable behavior in their business. Participants will discover tips on handling challenges with their customers, clients, or business associates.

“How Small Business Owners Deal with Unacceptable Workplace Behavior” will be held on Wednesday, March 18 from 1:30-4:30 p.m.

Experiencing change takes time and energy and is extremely stressful. In “How Small Business Owners Deal with Constant Change,” participants will learn to recognize and embrace change and make it work for their small business.

“How Small Business Owners Deal with Constant Change” will be held on Wednesday, March 25 from 1:30-4:30 p.m.

Everything Else

Students will learn how to craft original social media content that instantly attracts more clients in “Bloom Your Business with Social Media Content that Wows.”

“Bloom Your Business with Social Media Content that Wows” will be held on Monday, March 2 from 2:00-3:30 p.m.

“Be Free from Debt’s Hold – Prepare for a Bank Business Loan” teaches a simple, effective method to start the process of becoming debt-free. You will also learn about the shams and “quick fixes” to avoid and how to properly and legally deal with creditors. Participants should bring a list of their debts with balances and monthly payments and learn how to develop a debt elimination plan that they can implement immediately. Students should bring a calculator.

“Be Free from Debt’s Hold – Prepare for a Bank Business Loan” will be held on Tuesday, March 3 from 6-8:30 p.m.

The U.S. Small Business Administration offers lenders options so they can provide financing to a greater variety of small businesses. “SBA Loan Guaranty Program” will discuss what the SBA Loan Guaranty Program is and the process to use it.

“SBA Loan Guaranty Program” will be held on Tuesday, March 10 from 6-8 p.m.

During this two-part session, “Relationship Marketing: Part 1 and 2,” participants will take a deep dive into human decision-making, communication, and perception to build meaningful and memorable relationships with clients, vendors, and employees. Participants will learn how to build positive relationships with influential communication, interviewing skills, active listening and likeability.

“Relationship Marketing: Part 1” will be held on Thursday, March 12 from 2-4 p.m. “Relationship Marketing: Part 2” will be held on Thursday, March 19 from 2-4 p.m.

Registration

Small Business Center seminars meet in 102 Van Dusen Hall. To register online, visit our website at sandhills.edu/sbc. For more information or to place your name on a waiting list for seminars that are full, please email Teresa Reynolds at reynoldst@sandhills.edu.

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