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The Sandhills Community College Small Business Center offers free seminars, workshops, certificates, counseling and networking opportunities targeted to the needs of entrepreneurs, small business owners and start-ups in Moore County. An event and one seminar will be held in April.

2018 Entrepreneurial Summit

Consumers are consistently reminded of brands, products, and services. Businesses understand there are endless opportunities for consumers to spend money and consumers know that companies are actively seeking their attention and money. Businesses use behavioral and social science techniques to nudge consumers into a decision that best supports the company’s objective and equal value to the consumer. Award-winning consumer psychologist and strategy consultant Michael Barbera will discuss the psychology of clicks, purchases, and persuasion that businesses use to build a positive customer experience.

The event also includes a live-recorded panel for the Clicksuasion podcast. Four behavioral scholars, marketers, and entrepreneurs will discuss how small businesses could use behavioral science to improve their persuasive messaging. Barbera will moderate a panel discussion with Mariel Beasley, Cameron Cruse, Stevie Pena and K. Melissa Kennedy.

“2018 Entrepreneurial Summit” will be held on Tuesday, April 10 from 9 a.m.-1 p.m. Along with the speakers, door prizes will be awarded, and refreshments served. Follow the link from to register.

Business Accounting & Management

“Cash Flow: The Survival of Your Business” will teach you the causes and results of both positive and negative cash flow and why constants and variables in the financial side of the business must be controlled by the owner, rather than driven by market conditions. Cash flow challenges are the top reason for small business failure. Author of Living the American Dream, seminar presenter Tim Dannelly is a seasoned professional in business management and sales, with over 40 years’ experience.

“Cash Flow: The Survival of Your Business” will be held on Thursday, April 12 from 6-9 p.m.

Join Tim Dannelly, author of Selling the American Dream, in the class, “Controlling Labor Costs in Your Business” as he discusses affordable ways to bring the necessary talent to your business regardless of economic times. Most great companies reach their zenith when crisis forces innovated thinkers to explore a new path to a goal.

“Controlling Labor Costs in Your Business” will be held on Thursday, April 19 from 6-9 p.m.

Small Business Center seminars meet in 102 Van Dusen Hall. To register online, visit our website at For more information or to place your name on a waiting list for seminars that are full, please contact Teresa Reynolds at (910) 695-3938 or email

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