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Free SCC Small Business Center Seminars This Fall

Business owner hanging an open sign at a cafeThe Sandhills Community College Small Business Center aims to increase the number and success rate of viable small businesses by providing high quality, readily accessible assistance to prospective and existing small business owners leading to job creation and retention. The seminars are free.

Small Business Development Series

Students will get a thorough overview of marketing principles and applications in “Intro to Marketing.” Develop a focused and effective marketing plan to help you comprehend strategic marketing, the marketing mix, and consumer behavior. Students will take home actionable and practical marketing tactics to move their business closer to its marketing goals.

“Intro to Marketing” will be held on Tuesday, Oct. 1 from 6-9 p.m.

Students will learn to identify and sell by developing their whole customer and whole product in “Selling Made Simple: Identify Your Customers.” The whole customer consists of several consumer avatars and each should be approached differently. The whole product is how the consumer perceives the use and value of your products and services. Small business owners will learn to use the perceptions of consumers to positively affect their business.

“Selling Made Simple: Identify Your Customers” will be held on Tuesday, Oct. 8 from 6-9 p.m.

Students will gain a working knowledge of how to properly record financial transactions for their small business in “Keeping Records: Bookkeeping Basics.” Students will discover the three most important financial reports and how to use them to make the best-informed business decisions.

“Keeping Records: Bookkeeping Basics” will be held on Tuesday, Oct. 15 from 6-9 p.m.

Nonprofits

Students will learn all the steps necessary to properly establish a nonprofit organization in North Carolina and the steps to get it recognized as an exempt organization by the IRS. Students will discover the importance of the board of directors and how to identify funding sources before the organization is established. Presenter Sandra L. Dales serves as president of JMT Enterprises, a consulting firm dedicated to helping nonprofits become IRS compliant.

“Establishing a Nonprofit” will be held on Monday, Oct. 21 from 6-9 p.m.

Students will get their questions answered regarding how to initiate, implement and sustain their board of directors, as well as learn how to properly call and conduct a board meeting in “Selecting and Training Your Board of Directors.”

“Selecting and Training Your Board of Directors” will be held on Monday, Oct. 28 from 6-9 p.m.

In “Doing the 501(c)(3) Thing” Sam Gore, a nonprofit expert and Certified Risk Management Specialist, will take students through the process of completing Form 1023 and provides vital information on how to respond to statements and questions satisfying the IRS reviewers. Participants must download Form 1023 from www.irs.gov and bring it to the seminar.

“Doing the 501(c)(3) Thing” will be held on Monday, Nov. 4 from 1:30-4:30 p.m.

Google, Instagram, and More

Students will learn to employ and use the most important Google Tools and Apps in “Google: Finding Your Business on the Web.” Google and YouTube account for approximately 75% of all search traffic. To be found online you have to use their products and follow their guidelines. Presenter Sven Schaefer is an online marketing and social media expert and founder and president of Tangram Media, Inc.

“Google: Finding Your Business on the Web” will be held on Thursday, Oct. 3 from 6-9 p.m.

Millions of potential customers use social media. In the U.S., more than 150 million hours per day are spent on Facebook alone. To cut through the noise, students need to understand how to use social media first, including all the essential “ins and outs.” Students will learn how to make their business become successful online with Facebook, Twitter, YouTube, Pinterest and more.

“Shhh! Social Media Secrets” will be held on Thursday, Oct. 24 from 6-9 p.m.

“Instagram 101: I’ve Got an Account – Now What?” will focus on the look and feel of students’ business storyboards for brand consistency, storyline and core messages they want to get across, and which tools to use to maximize this app’s potential in students’ small business. Presenter Brian Sykes is the founder and Chief Creative Officer of Adjourney providing businesses with marketing and advertising consultation, content development, graphic design, web development, and project support.

“Instagram 101: I’ve Got an Account – Now What?” will be held on Tuesday, Nov. 19 from 2-4 p.m.

“Instagram 102: My Posts are Neat – How to Make Them Work!” will help students determine what to say and how to say it, ensure that they’re creating a conversation, not a monologue, develop a plan for when to post and share, strategize for engaging and cross-sharing to other platforms, and help students spark interest as they develop a following for their business.

“Instagram 102: My Posts are Neat – How to Make Them Work!” will be held on Tuesday, Nov. 26 from 2-4 p.m.

Small Business Management Series

This series will be presented by Mike Collins, president of The Perfect Workday. Collins is the author of four books and hundreds of business articles in publications such as Newsweek, American Banker, and BUSINESS: North Carolina & Triangle Business Journal. Attendance to all four (4) of these seminars will result in a Certificate of Completion.

Students will learn to focus on high-payoff activities, eliminate time-wasting behavior, and bypass procrastination when managing their small business in “Time Management for Small Business Owners.”

“Time Management for Small Business Owners” will be held on Wednesday, Oct. 9 from 1:30-4:30 p.m.

Today’s small business owner works in the most challenging workplace ever. Business owners must be able to motivate themselves to set priorities, make decisions, and communicate clearly. In “21st Century Management for Small Businesses” students will learn practical information that allows entrepreneurs to manage their business more efficiently and effectively.

“21st Century Management for Small Businesses” will be held on Wednesday, Oct. 16 from 1:30-4:30 p.m.

Small business owners will learn how to handle conflict resolution and unacceptable behavior in their business in “How Small Business Owners Deal with Unacceptable Workplace Behavior.” Students will learn tips on handling challenges with their customers, clients, or business associates.

“How Small Business Owners Deal with Unacceptable Workplace Behavior” will be held on Wednesday, Oct. 23 from 1:30-4:30 p.m.

Experiencing change takes time and energy and is extremely stressful. Students will learn how to recognize and embrace change and make it work for their small business in “How Small Business Owners Deal with Constant Change.”

“How Small Business Owners Deal with Constant Change” will be held on Wednesday, Oct. 30 from 1:30-4:30 p.m.

Reality Check Series

“Sales & Use Tax Workshop” will discuss the basics of sales and use tax accounts including registering for sales and tax accounts, learning the most common types of sales and use taxes collected, and preparing and filing a sales and use tax return. Small businesses learn to better understand their sales and use tax obligations. Presented by the NC Department of Revenue.

“Sales & Use Tax Workshop” will be held on Thursday, Oct. 10 from 6-8 p.m.

In “Withholding Taxes 101” students will gain a better understanding of state withholding tax requirements when hiring a new employee. Students will learn about the basics of state withholding taxes, how to register for an account and how to fill out a return in addition to discussing when withholding is required for certain 1099 recipients. Presented by the NC Department of Revenue.

“Withholding Taxes 101” will be held on Thursday, Oct. 17 from 6-8 p.m.

Small business owners will learn how to share their passion with the community they serve in “The Persuasive Power of Passion.” Participants will learn the benefits of expressing and rekindling the passion in their day-to-day work and see what that looks like in daily pursuits. Students will reignite their business spirit with Brian Sykes, owner of AdJourney for over eighteen years, as he demonstrates the persuasive power of passion for entrepreneurs and business owners.

This seminar will be held on Tuesday, Nov. 5 from 2-4 p.m.

Starting a small business requires determination, motivation, planning, and know-how. One of the safest ways to start a new business is to start out working from home. Not only will overhead be low, but it also gives an opportunity to try out ideas before plunging in. Students will learn to determine if they are ready to start their own business, and if so, learn what it’s going to take in “500 Home-Based Business Ideas.” Presenter Ed Ormsby has over 20 years’ experience consulting and counseling small business owners in marketing and management.

“500 Home-Based Ideas” will be held on Thursday, Nov. 7 from 6-9 p.m.

Students will learn the toolset to pare down our communication to make it clear, effective and understood through “Creative Communication that Connects with Consumers.”

“Creative Communication that Connects with Consumers” will be held on Tuesday, Nov. 12 from 2-4 p.m.

Students will learn how to read a credit report and which factors are used in calculating their FICO or Beacon score in “Raise Your Credit Score to Over 740.” Participants will learn legal tricks on how to raise their score by the way they use their credit cards, treat inquiries, make payments and carry balances. Using several proven methods, students’ credit scores could increase by 50-100 points. Presenter Bob Moore is the Small Business Director at Robeson Community College.

“Raise Your Credit Score to Over 740” will be held on Tuesday, Nov. 12 from 6-8:30 p.m.

Registration

Small Business Center seminars meet in 102 Van Dusen Hall. To register online, visit our website at sandhills.edu/sbc. For more information or to place your name on a waiting list for seminars that are full, please email Teresa Reynolds at reynoldst@sandhills.edu.

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